We have seen digital publishing trends evolve a lot over the last several years, but no change has been quite as impactful as the widespread shift towards mobile.
Creating a mobile-optimized magazine that engages readers forces publishers to rethink their approach to digital publishing. Simply taking the same desktop edition and shrinking it down for smartphones or tablets is not only cause for a terrible user experience, but it also fails to take into account the unique behaviors and requirements of mobile readers.
There are many components to creating a mobile-friendly version of your magazine that delights readers, including design, content, and functionality. To help you get started with your own mobile publication, here are a list of best practices that you should keep in mind during the planning stages.