Best practices for mobile publishing success!

Posted by Kiara Codemo on Aug 31, 2016 11:56:10 AM

We have seen digital publishing trends evolve a lot over the last several years, but no change has been quite as impactful as the widespread shift towards mobile.

 

Creating a mobile-optimized magazine that engages readers forces publishers to rethink their approach to digital publishing. Simply taking the same desktop edition and shrinking it down for smartphones or tablets is not only cause for a terrible user experience, but it also fails to take into account the unique behaviors and requirements of mobile readers.


There are many components to creating a mobile-friendly version of your magazine that delights readers, including design, content, and functionality. To help you get started with your own mobile publication, here are a list of best practices that you should keep in mind during the planning stages.

 

 

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Topics: HTML5, Mobile Publishing, Digital Publishing Tips, Starting Out, Design, Digital Magazines

Stunning magazine examples of print to mobile publishing

Posted by Kiara Codemo on Jul 19, 2016 1:58:05 PM

 

There is no longer any doubt that creating a mobile publishing strategy for your magazine is crucial for reaching today’s smartphone-dependant audience. Readers are only ever an arm’s reach away from their devices, and are increasingly turning to them throughout the day to look for relevant information and consume rich content on the go.

 

There are many different ways that publishers can optimize their digital magazines, guides, or brochures for smartphones, however one of the most effective by far is by transforming a print ready PDF to HTML reflowable articles. Not only will this mobile-first publishing strategy make it easier and more pleasant for mobile readers to engage with interactive magazine articles on small screen smartphones, but it allows businesses to publish content that is compatible with the size and processing power requirements of all digital platforms.

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Topics: HTML5, Mobile Publishing, Digital Publishing Tips, Starting Out, Design, Digital Magazines

9 Bite-Size Mobile Publishing Tips For Increasing Reader Retention

Posted by Kiara Codemo on Jul 6, 2016 2:36:23 PM

Something that publishers often fail to realize until it's far too late is that increasing mobile reader retention often ISN'T the result of any one big change they make. It often comes by way of small but important adjustments made to create a superior user experience and by offering readers something that they just won't find anywhere else. Here are 9 bite-size tips that you can use to start increasing mobile reader retention TODAY.

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Why Your Flipbook Isn't Going To Cut It In Today's Mobile Market

Posted by Kiara Codemo on Jun 27, 2016 3:20:50 PM

The publishing industry has changed a lot in recent years. At first there was just the crisp, ink-stained familiarity of print. Then following the digital boom the industry's best sought exciting new opportunities to grow their brand online by transforming their print magazines into flipbooks. However, lately a rift has grown in the market. With many publishers struggling to meet the evolving behaviour of today's increasingly mobile reader, the question you must ask is whether your flipbook is still enough. 

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Topics: Mobile Publishing, Digital Publishing Tips, Opinion, Digital Publishing Technology, Digital Advertising, Digital Magazines, audience development

How Retail Publishers Can Build A Successful Mobile Search Strategy

Posted by Kiara Codemo on Jun 16, 2016 10:28:35 AM

For retailers, a mobile search strategy is no longer just ‘nice to have’.

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Topics: Mobile Publishing, Digital Publishing Tips, Digital Advertising, Digital Magazines, audience development

Grow Your Magazine Readership With Stronger Mobile Publishing Strategy

Posted by Kiara Codemo on Jun 8, 2016 3:31:21 PM

If magazine publishers want to strengthen engagement with mobile users, then it is important to start thinking about content creation with mobile user behaviour in mind.

 

Digital behaviour is changing. The consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to a staggering 3 hours a day in 2015. Mobile sessions have also become more frequent, with the average user checking their smartphone at least 150 times a day.1 As a result, over the past year alone, websites in the US have witnessed a 20% increase in mobile’s share of online sessions, resulting in conversion rates which have shot up 29% YoY.

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Topics: Mobile Publishing, Digital Publishing Tips, Digital Advertising, Digital Magazines, audience development

Mobile Publishing To Grow Your Magazine Readership & Build Your Brand

Posted by Kiara Codemo on May 16, 2016 12:45:04 PM

 

Magazine publishers that continue to get by with just paper or desktop print replica versions of their content must know that a business plan based on older methods of information distribution will not get them to the level of success they need to remain competitive. 

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Print-to-mobile ad strategies that publishers can profit from

Posted by Kiara Codemo on May 11, 2016 11:21:13 AM

 

With more and more readers preferring to consume content on their mobile device, publishers are witnessing firsthand the importance of having a strategy for their content which is optimised for mobile. One of the most common questions we hear publishers ask is how do they effectively go about transforming their print ads for their mobile audience?

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Topics: Mobile Publishing, Digital Publishing Tips, Digital Advertising, Digital Magazines, audience development

How to Repurpose Your Magazine Content for Mobile Successfully

Posted by Kiara Codemo on Apr 18, 2016 11:15:49 AM

For magazine publishers looking to make an impact in the digital market, having a strong content marketing strategy has become a requirement. The problem, however, is that churning out enough high-value content to meet the demands of your information-hungry market is a time-consuming and quite often expensive task for small to mid-sized publishers. Many publishers are instead exploring content repurposing strategies as a way of being able to do more with their resources, for less.

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Topics: Mobile Publishing, Content Marketing, audience development

Publishers pay attention—mobile video will redefine the future of digital advertising

Posted by Kiara Codemo on Apr 12, 2016 4:14:12 PM

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It is no secret that the consumption of video is eclipsing all other media on mobile devices. 

 

Youtube has revealed that more than half of their views now come from mobile devices, and the number of hours people spend watching videos on mobile is increasing by 100%, year over year.

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Topics: Mobile Publishing, Digital Advertising, Digital Catalogs and Brochures, audience development